OREO

Dear OREO (R),

As a long time customer I have an idea to present you from my tastebuds.

Lets give up on trying to market the Original OREO to the growing masses (yes double meaning). I propose a name change, switching Double Stuf OREO into "OREO" and turn the original OREO into "OREO Lite" (or something diet es).

First reason: The results from my polling show that 100% of customers polled, prefer Double Stuf to regular Oreo. Some will NOT BUY OREO's unless the store provides Double Stuf.

A second reason for this name change is, international markets. With international stores only selling the original flat Oreo's many foreign fans are left wishing for more. Change the name and the Lite will be the hard to find cookie not the other way around. Lets get'em hooked and coming back for more. Milk sales will also sky rocket, but who cares about them.

My third reason, shoppers may buy the OREO lite is for the health conscious eater. Some may buy just because it says LITE. Dieting shoppers may be drawn to a sweet treat with less ...whatever. The 100 Calorie Packs were a good idea, but what about a snack you can buy in bulk (but is also a good cookie) to market to bulk buyers, or party makers, as well as previous customers who love the habit of twist lick and dip.

Thank you for your attention to this suggestion "out side of the box".

:)


My only Con comment comes from neurosciencemarketing.com

Does the market really need 16 flavors of Goldfish crackers, including “Blazin’ Buffalo Wing Flavor Blasted Goldfish... 46 Kinds of Oreos – Including Purple?"