Drunk Driving

Here is an example of a PSA.

and here is my advertising groups idea:
Setting: A bar.
Characters: Two friends , a girl, background people.
Actions: Two guys talking hanging out, notice the girl across the bar.
Marcus: I'm gonna go buy her a drink.
Allen: Go for it.

Marcus talks to Sarah. He buys her a drink. They hangout, keep drinking and dancing. Allen leaves with a wave.
At the end of the night, Marcus and Sarah get into Marcus' car. They drive off smoothly.

Close up of Marcus face.
"Allen, remember the girl last night at the bar. We stayed out after the bars closed and stopped at that pizza place. Turns out she's a Sigma. I told her I'd give her a ride home.

[Slow pan out, see him sitting in a chair]
I wasn't that buzzed, I've driven with more.
Her name was Sarah.

[show newspaper cutout: Obituary, Sarah- 23 died passenger in car crash.]
{pan out wrecked car behind him, his leg in a small brace.]

[Black out]
Bottom run script:: YOU DON'T NEED A STATISTIC TO KNOW IT COULD HAPPEN TO YOU.
For more information go to MADD.ORG.